For the record, I don't wear cologne. I have a rich, natural musk that attracts females and scares away flies. I do however, believe it or not, know someone in the fragrance industry. Ok, so she works behind the perfume counter in Edgars, but she's an expert. And always trying to get me to smell like some abstract concept:
Truth. Be. Eternity. (No really, and those are just the ones by CK.)
So, anyway, yesterday I came across a new bottle on the shelves, one by none other than America's Sean (John, Puffy, P. Diddy, Diddy) Combs. I spray the testers on myself so my musk doesn't scare people at the coffee shop.
Now the Diddy's latest offering (and the number one seller in the US!) is called
Unforgivable. Like the Diddy, it's aggressive, black, and covered in gold:
The beauty of the product, however, is it's slogan.
"
Living life without passion is UNFORGIVABLE"
I almost feel like saying that again.
Are you telling me this escaped the million dollar executives who must have been in charge of the advertising campaign? Is Diddy so vain that he came up with it himself and every copywriter in the building was too scared to point out the obvious to him? Your product IS living life without passion!? Wow.
Next time, I'll just rather have CK have me smell like immortality. Or maybe bestiality.
Posted by the yak on Wednesday, September 27, 2006 at 2:46 AM | Permalink | Comments 
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Great work. I really like the story. I love your blog, keep it up the good work. I can't wait to see what it is next.
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